Regents Pizzeria

A complete brand identity created for Regents Pizzeria, including the visual direction, logo, typography, color palette, and supporting graphic elements. The goal was to create a bold and playful identity that felt approachable while giving the restaurant a distinctive presence across its print and digital materials.

Logo for Regents Pizzeria featuring a stylized chef with a mustache, wearing a chef's hat and apron, holding a pizza, encircled by the text "Eat More Pizza, Drink More Beer, Be More Happy." The logo is shown in three color schemes: black on white, wh
Menu for Regents Pizzeria with large bold text for the restaurant name, subheading about American pizza and beer, and sections describing the restaurant's motto, commitment to quality ingredients, and suggested slogan, all in black text on a white ba
A color wheel showing primary colors, including red, black, and white, along with secondary colors like summer peach and arugula, with sketches of food items like mushrooms and peppers.
Words describing qualities such as approachable, social, fun, trustworthy, consistent, dedicated, playful, versatile, caring, genuine, warm, accompanied by line art illustrations of vegetables, a chili pepper, tomato, garlic, basil leaves, and a bell
Icons representing family value meals, earning points, cash rewards, member benefits, sign up promotion, half baked pizza, and rewards program with a red circular icon row at the bottom.