Crack’d Kitchen was a fun project where I got to bring the playful personality of the brand to life across a variety of applications. I created a custom pattern that became a key part of the visual identity, along with the food truck wrap and several packaging designs.

I wanted the work to feel bold, playful, and easy to recognize, while making sure the different pieces still felt connected. I especially loved seeing the designs come to life on the food truck and packaging and getting to take the brand beyond the screen.